A futures concept for HIgh-End appliance brand Gaggenau
Spring 2017 Joint Master Project
By The Collaborative, a team of six multi-disciplinary design students at TU Delft
Objective
Enable Gaggenau to promote a new luxury mindset through pioneering technologies
Project Phases
Research
User research, market, and trend analysis to generate a design vision.
My contribution
Managed team through phase, setting deadlines and leading meetings with supervisor
Created user interview guide and recruited participants
Performed six user interviews
Led drafting of end-of-phase report (download Synthesis & Conclusion)
Conceptualization
Creation of futures scenarios, personas, and development of six design directions.
My contribution
Presented research findings to client
Formulated evaluation criteria (PDF download)
Led copywriting for end-of-phase report
Developed questionnaire and analyzed results to evaluate final two concepts
Final Design
Final embodiment, business case analysis, and development of launch strategy.
My contribution
Analyzed business case
Created marketing strategy
Refined project roadmap
Performed video voiceover
Led copywriting for final report (download Executive Summary)
Co-presented final design at client
Team
Tobias Froehlich, Anne Brus, Martijn Verbeij, Adriaan Bernstein, Lorenz Bauer, Jan Frielingsdorf
